Privacy policy

Last updated: 27 May 2018

 

Bread By Bike Ltd ("us", "we", or "our") operates http://breadbybike.com (“our website”) and Bread By Bike Delivery (“our services”). This page informs you of our policies regarding the collection, use and disclosure of personal information we receive and collect.

We use your personal information only for the purposes of providing, marketing and improving our website and services.

 

Your information

Information you voluntarily provide

When signing up for our services (including our email newsletter and delivery service), buying one of our products online, sending us an email or communicating in other digital forms (for example supporting us on a crowdfunding platform), you are voluntarily giving us personally identifiable information that we collect. Consent for us to process this personal data will be provided at that time. 

Personally identifiable information may include your name, email address, physical address, phone number, credit card information, purchase history and other demographic information such as age range. By giving us this information, you consent to it being collected and used by us according to this policy.


Information we collect automatically

Like many site operators, we may collect information that your browser sends about your usage of our website when you access it. We may collect this information as part of log files as well as through the use of cookies and other tracking technologies, as detailed in this policy.

Log files. The log data we collect may include your IP address, location, browsing activity and other information about how you interacted with our website and other websites.

Cookies and tracking. We may use various technologies to collect and store information when you use our website or services. This may include using cookies and tracking technologies such as Google Analytics, to track users’ movements around the website, serve targeted advertisements, and gather demographic information about our user base as a whole. Users can control the use of cookies at the individual browser level.


 

How we use the information

Bread By Bike will never sell the information you provide or the data we collect to a third party service.

Information we collect automatically is used to improve our website, services and products based on your interaction with us. Sometimes it will be necessary to share the information with trusted third parties to achieve this.

Information you provide us with voluntarily is used to send you updates and promotional materials through our email newsletter, updates about your use of our services, or updates about purchases you have made. It is stored securely within Google Drive and our Mailchimp account.

You can opt out of email newsletters by following the instructions contained in the emails, or request not to be contacted via email by writing to info@breadbybike.com with your request.

Your information will be handled and used by our staff team to deliver the services we provide: our website and email marketing communications.

We will keep your information within Bread By Bike and our trusted third parties except where disclosure is required by law, for example to government bodies and law enforcement agencies.

 

How long we keep the information

Information you provide us with voluntarily is retained indefinitely, to ensure that we can contact you about a product or service you have received from us.

If you tell us that you no longer wish to receive email communication about our products and services, we will keep this information about you until you tell us otherwise. This is to ensure that we don’t send you any further email communications in error.

 

Lawful justification

Our lawful basis for processing personal data and sending you email communications about Bread By Bike products and services is that you have given clear consent for your personal data to be used for this specific purpose. You are always in control of your data. You can opt in or out of receiving these communications during the registration process for the Bread By Bike newsletter. You can also unsubscribe from Bread By Bike email communications by clicking ‘Unsubscribe’ on the footer of a Bread By Bike email newsletter.

Further, for those using our services it will be necessary for us to process your personal data to fulfil our contractual obligations by, for example, sending correspondence in connection with those obligations. 

 

Security

The security of your personal information is important to us. However, no method of transmission over the internet or method of electronic storage is 100% secure. Although we strive to protect your personal information, we cannot guarantee its absolute security.

In the event of a personal data breach we will: (1) Notify the Information Commissioner’s Office within 72 hours of becoming aware of the breach (if the breach is likely to result in a risk to the rights and freedoms of individuals – for example discrimination, damage to reputation, financial loss, loss of confidentiality or any other significant economic or social disadvantage); and (2) Notify the individuals concerned (if is likely to result in a high risk to the rights and freedoms of individuals).

 

Changes to this policy

This privacy policy is effective as of 23 May 2018 and was last updated on 27 May 2018 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our privacy policy at any time and you should check this page periodically. Your continued use of our website or service after we post any modifications to the privacy policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified privacy policy.

If we make any material changes to this policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

 

Your rights

Under the General Data Protection Regulation, you have the right to:

  • Access your personal data by making a subject access request;
  • Seek rectification, erasure or restriction of your information where this is justified;
  • Object to the processing of your information where this is justified; and
  • Obtain and reuse your personal data for your own purposes across different services.

If you want more information about your rights under the GDPR please see the Guidance from the Information Commissioner's Office on individuals' rights under the GDPR.

To exercise your rights, please contact the Bread By Bike Data Protection Officer using the following contact details:

Data Protection Officer
Bread By Bike Ltd
30 Brecknock Road
London N7 0DD

Email: info@breadbybike.com

The GDPR also gives you the right to lodge a complaint with the Information Commissioners’ Office if you are in the UK, or with the supervisory authority of the Member State where you work, normally live or where the alleged infringement of data protection laws occurred. The Information Commissioner’s Office can be contacted at ico.org.uk/concerns.

 

Contact us

If you have any questions about our privacy policy, please contact us:

Andy Strang
info@breadbybike.com
Bread By Bike Ltd
30 Brecknock Road
London N7 0DD